We strive as a brand to remind believers of Allah (SWT) and encouage them to make Du'a.
In the Quran Allah (SWT) says,
Surah 51:55 "And remind, for indeed, the reminder benefits the believers."
Anas bin Malik narrated:
Jami' at-Tirmidhi Vol. 6 Hadith 3371 the Prophet (SAWS) said: "The supplication is the essence of worship."